summary cargo domestic and international

DOMESTIC CARGO

the definition cargo is goods shipped by air , sea, and land , which is usually goods for trade between cities and between state.
cargo domestic is the delivery of goods between cities entire indonesia.
or include domestic shipping only, for the grouping goodsdelivered thats not lost and easy to find grouping in each box are the mark with 3 letter code cities destination.
tend to domestic cargo shipments of personal or group of people in transfering largeammounts, or from the delivery of corporate services that have no aircraft.
example : TIKI JNE DELIVERY SERVICES


INTERNATIONAL CARGO

cargo international is delivery of goods the scope delivery better more large is between state or for delivery from indonesia to odher state the international cargo prefer to make delivery of goods from company to company distribution process so goods location more better neat because one pack type the security for every goods into warehouse to checked using x-ray.

customer relationship managament (manajemen ritel)

MEMBANGUN MANAJEMEN RELASIONAL DALAM BISNIS RITEL

MANAJEMEN HUBUNGAN PELANGGAN 

Merupakan sebuah filosofi bisnis dan serangkaian strategi , program, dan sistem yang memperhatikan identifikasi dan membangun kesetiaan dari pelanggan yang sangat berharga bagi pengusaha.

TUJUAN MANAJEMEN HUBUNGAN PELANGGAN

Membangun dasar kesetiaan pelanggan yang sering kali berguna bagi pengusaha.

PENGERTIAN FOKUS MANAJEMEN HUBUNGAN PELANGGAN

Mendapatkan dan mempertahankan pelanggan serta mengembangkan pandangan pemasaran tradisional .

FOKUS MANAJEMEN HUBUNGAN PELANGGAN

1.      Transaksi.

2. beralih kepada loyalitas konsumen  yang berorientasi  kepada tujuan jangka panjang.
3.  kaitan dengan efektivitas  biaya organisasi.

 PEMASARAN TRANSAKSIONAL

Pemasaran transaksional adalah metode tradisional menjual Produk atau jasa yang fokus pada Produk, Tempat, Harga Promosi, dan untuk memaksimalkan manfaat dari transaksi untuk masing-masing pihak.

PEMASARAN RELASIONAL

proses dalam mengidentifikasi dan
membangun, mempertahankan, mempercepat dan kapanpun perlu memutuskan
hubungan dengan pelanggan dan pihak lain yang berkepentingan terhadap
perusahaan untuk memperoleh laba, sehingga dapat mencapai tujuan dari seluruh
bagian yang terlibat.

PERBEDAAN PEMASARAN TRANSAKSIONAL DAN RELASIONAL

PEMASARAN TRANSAKSIONAL

1.      Penjualan.

2. Orientasi kepada karakteristik produk.
3. Membatasi komitmen dengan pelanggan.
4. Kontak dengan pelanggan tidak berkelanjutan.
5. Kualitas yang diperhatikan terutama dengan produksi.
6. skala jangka pendek.

PEMASARAN RELASIONAL

1.      orientasi kepada nilai-nilai pelanggan

2. skala jangka panjang
3. sangat menekankan pelayanan pelanggan
4. Relatif tidak membatasi komitmen dengan pelanggan
5. kontak dengan pelanggan berkelanjutan
6. fokus kepada pemeliharaan pelanggan

PEMAHAMAN KESETIAAN PELANGGAN

Membuat pelanggan kembali datang ke toko dan merasa puas dengan pengalaman berbelanja mereka dan membawa pulang barang yang dibeli.

EMPAT PENDEKATAN MEMBANGUN KESETIAAN PELANGGAN

1.         Mengeluarkan progam langganan berbelanja

      contoh :  alfamart dan indomart

   

 

memberikan kartu langganan berbentuk card dan akan mendapatkan diskon serta   mendaptkan  hadiah menarik bila berlangganan dgn kartu tersebut.

2.      menawarkan  pelayanan pelanggan yang  spesial

 

 Contoh :  restaurant seperti MCD , KFC  yang memberikan penawaran spesial dengan  menu atau paket hemat ( menu serba lima ribu )

3.      mengikuti selera pelanggan akan jasa yang di   sediakan

   

 contoh :  seorang customer yang akan memakai jasa arsitek  dan salon dalam mengikuti selera pelanggan.

4.      mengembangkan perasaan melalui   komunikasi

   

  

    Contoh : psikolog dan konsultan yang selalu mendengarkan pelanggan melalui perasaan

PROSES MANAJEMEN HUBUNGAN PELANGGAN

Suatu proses interaktif yang mengubah data-data pelanggan ke dalam kesetiaan pelanggan melalui banyak kegiatan

MENGUMPULKAN DATA PELANGGAN

Merupakan tahap pertama proses CRM dengan menciptakan gudang data atau data dasar pelanggan.

GUDANG DATA

Gudang data dikenal sebagai suatu gudang data pelanggan , mengandung data data yang dikumpulkan perusahaan tentang pelanggan nya dan menjadi dasar kegiatan CRM selanjutnya.

LANDASAN UNTUK MANAJEMEN HUBUNGAN PELANGGAN

1.      identifikasi calon pelanggan

2. Bedakan pelanggan berdasarkan kebutuhan,nilai mereka bagi perusahaan anda
3. Meningkatkan lamanya relasional pelanggan

4.      mengurangi tingkat penyebrangan pelanggan ke perusahaan lain

          

5.       memfokuskan pelanggan yang tidak seimbang pada pelanggan yang bernilai tinggi.

LEVEL INVESTASI PERUSAHAAN DALAM RANGKA MEMBANGUN RELASI PELANGGAN

1.      Pemasaran dasar

2.  pemasaran reaktif
3.  pemasaran bertanggung jawab
4.  pemasaran proaktif

    TIGA BAHAYA DARI CRM

1.       mengimplementasi kan CRM sebelum   menciptakan strategi pelanggan

2. Memburu,bukan membujuk pelanggan
3.  meluncurkan crm sebelum mengubah organisasi supaya cocok

MANFAAT CRM

pendorong utama dari profitabilitas perusahaan

Yang merupakan  kumpulan nilai dari basis pelanggan perusahaan 

KOMPONEN CRM

1.      customer

     segala pihak yang pernah,dan akan merasakan produk  perusahaan

2.      relationship

     adanya komunikasi 2 arah

3.      manajemen

FUNGSI – FUNGSI DARI CRM

1.      mengidenitfikasi faktor-faktor yang penting bagi perusahaan

2.  menangani keluhan atau komplain pelanggan
3.  mencatat dan mengikuti semua aspek dalam penjualan

PERMASALAHAN IMPELEMENTASI CRM

1.      perencanaan

     langkah awal akan bisa dengan mudah gagal bila perencanaan dilakukan tidak maksimal

2.      integrasi

      perusahaan yang memberi sedikit atau tidak ada integrasi dengan konsumen akan membuat kepuasaan konsumen menurun drastis

                          

 

SUMBER : buku manajemn ritel (Christina Widya Utami : edisi ke-2)

Fasilitas kepabenanan

FASILITAS DAN MANFAAT KAWASAN BERIKAT

Fasilitas Kepabeanan dan Perpajakan

Fasilitas Kawasan Berikat merupakan fasilitas yang "mewah" bagi perusahaan industri / manufaktur yang berorientasi ekspor karena mendapatkan fasilitas kepabeanan dan perpajakan sebagai berikut :

1. Penangguhan bea Masuk dan tidak dipungut PPN, PPnBM dan PPh Pasal 22:

· atas impor barang modal atau peralatan dan peralatan perkantoran yang semata-mata dipakai oleh PKB termasuk PKB merangkap PDKB;

· atas impor barang modal atau peralatan pabrik yang berhubungan langsung dengan kegiatan produksi PDKB;

· atas impor barang dan atau bahan untuk diolah di PDKB.

2. Tidak dipungut PPN dan PPnBM

· atas pemasukan Barang Kena Pajak (BKP) dari DPIL untuk diolah lebih lanjut;

· atas pengiriman barang hasil produksi PDKB ke PDKB lainnya untuk diolah lebih lanjut;

· atas pengeluaran barang dan atau bahan ke perusahaan industri di DPIL atau PDKB lainnya dalam rangka sub kontrak;

· atas penyerahan kembali BKP hasil pekerjaan sub kontrak oleh Pengusaha Kena Pajak (PKP) di DPIL atau PDKB lainnya kepada PKP PDKB asal;

· atas peminjaman mesin dan atau peralatan pabrik dalam rangka sub kontrak.

3. Pembebasan cukai:

· atas impor barang dan atau bahan untuk diolah lebih lanjut;

· atas pemasukan Barang Kena Cukai (BKC) dari DPIL untuk diolah lebih lanjut.

Disamping itu perusahaan yang mendapatkan fasilitas Kawasan Berikat masih bisa memperoleh kemudahan seperti:

1. Barang modal berupa mesin asal impor apabila telah melampaui jangka waktu 2 (dua) tahun sejak pengimporannya atau sejak menjadi aset perusahaan dapat dipindahtangankan dengan tanpa kewajiban membayar Bea Masuk yang terutang.
2. PDKB yang termasuk dalam Daftar Putih dapat mempertaruhkan jaminan berupa Surat Sanggup Bayar (SSB) kepada KPBC yang bersangkutan atas pemasukan dan pengeluaran barang ke dan dari PDKB yang dipersyaratkan untuk mempertaruhkan jaminan.

Manfaat Kawasan Berikat

Dengan fasilitas yang diperoleh tersebut diatas, maka manfaat yang bisa dipetik oleh pengusaha dengan mendapatkan fasilitas Kawasan Berikat antara lain:

1. Efisiensi waktu pengiriman barang dengan tidak dilakukannya pemeriksaan fisik di Tempat Penimbunan Sementara (TPS / Pelabuhan).
2. Fasilitas perpajakan dan kepabeanan memungkinkan PDKB dapat menciptakan harga yang kompetitif di pasar global serta dapat melakukan penghematan biaya perpajakan.
3. Cash Flow Perusahaan serta Production Schedule lebih terjamin.
4. Membantu usaha pemerintah dalam rangka mengembangkan program keterkaitan antara perusahaan besar, menengah, dan kecil melaui pola kegiatan sub kontrak.

TATA CARA PENDIRIAN KAWASAN BERIKAT

1. Pasal 44 Undang-undang Nomor 10 tahun 1995 tentang Kepabeanan;
2. Pasal 7 dan 8 Peraturan Pemerintah Nomor 33 tahun 1996 tanggal 4 Juni 1996 tentang Tempat Penimbunan Berikat sebagaimana telah diubah dengan Peraturan Pemerintah Nomor 43 tahun 1997;
3. Pasal 3, 4 dan 5 Keputusan Menteri Keuangan Nomor 291/KMK.01/1997 tanggal 26 Juni 1997 tentang Kawasan Berikat sebagaimana telah diubah terakhir dengan Peraturanan Menteri Keuangan Nomor 101/PMK.04/2005;
4. Pasal 7 s.d Pasal 15 Keputusan DJBC No. KEP-63/BC/1997 tanggal 25 Juli 1997 tentang Tatacara Pendirian dan Tatalaksana Pemasukan dan Pengeluaran Barang ke dan dari Kawasan Berikat;
5. SE DJBC No. SE-07/BC/2004 tanggal 7 April 2004 tentang Ketentuan Terhadap Penyelenggara dan/atau Pengusaha Tempat Penimbunan Berikat (TPB) Yang Menguasai Lokasi TPB Berdasarkan Perjanjian Sewa Menyewa.

Pengertian :

1. Kawasan Berikat adalah suatu bangunan, tempat atau kawasan dengan batas-batas tertentu yan didalamnya dilakukan kegiatan usaha industri pengolahan barang dan bahan, kegiatan rancang bangun, perekayasaan, penyortiran, pemeriksaan awal, pemeriksaan akhir, dan pengepakan atas barang dan bahan asal impor atau barang dan bahan dari dalam Daerah Pabean Indonesia Lainnya (DPIL), yang hasilnya terutama untuk tujuan ekspor
2. Penyelenggara Kawasan Berikat (PKB) adalah Perseroan Terbatas, Koperasi yang berbentuk badan hukum atau yayasan yang memiliki, menguasai, mengelola dan menyediakan sarana dan prasarana guna keperluan pihak lain di KB yang diselenggarakannya berdasarkan persetujuan untuk meyelenggarakan KB
3. Pengusaha Di Kawasan Berikat (PDKB) adalah Perseroan Terbatas atau Koperasi yang melakukan kegiatan usaha industri di KB

Syarat kawasan berikat

1. Perusahaan yang dapat diberikan Izin sebagai PKB dan atau PDKB :

a. Dalam rangka PMDN
b. Dalam rangka PMA, baik sebagian atau seluruh modal sahamnya dimiliki oleh peserta asing
c. Non PMA/PMDN yang berbentuk Perseroan Terbatas
d. Koperasi yang berbentuk badan hukum
e. Yayasan

2. Dokumen yang dipesyaratkan untk mendapatkan izin sebagai PKB / PKB merangkap PDKB

a. Fotokopi surat izin usaha dari instansi teknis terkait;
b. Analisa Mengenai Dampak Lingkungan (AMDAL) atau, UPL & UKL;
c. Fotokopi akte pendirian perusahaan yang telah disahkan oleh Departemen Hukum & HAM RI (d/h Departemen Kehakiman);
d. Fotokopi bukti kepemilikan/penguasaan lokasi/tempat yang akan dijadikan KB (jika berdasarkan kontrak sewa menyewa, minimal dalam jangka waktu 3 (tiga) tahun);
e. Fotokopi NPWP, penetapan sebagai PKP dan SPT tahunan PPh tahun terakhir bagi perusahaan yang sudah wajib menyerahkan SPT;
f. Berita Acara Pemeriksaan lokasi dari Kepala Kantor Pelayanan Bea dan Cukai (KPBC) yang mengawasi disertai lampiran berupa peta lokasi/tempat/ denah/tata letak dan foto-foto lokasi yang akan dijadikan KB yang telah ditandasahkan oleh KPBC yang mengawasi;
g. Surat Keputusan dari instansi Pemda terkait / Perda yang menetapkan area calon KB merupakan Kawasan Industri / Kawasan Peruntukan Industri (Kedepannya ijin KB hanya akan diberikan untuk perusahaan di dalam KAWASAN INDUSTRI);
h. Fotokopi KTP/ KITAS a.n penanggung jawab perusahaan dan fotokopi surat ijin kerja tenaga kerja asing (apabila penanggung jawab adalah WNA)
i. Fotokopi Surat Pemberitahuan Registrasi (SPR)

3. Dokumen yang dipesyaratkan untk mendapatkan persetujuan beroperasinya sebagai PDKB

a Rekomendasi dari PKB;
b Surat izin usaha industri dari instansi teknis terkait;
c Fotokopi akte pendirian perusahaan yang telah disahkan oleh Departemen Hukum & HAM RI (d/h Departemen Kehakiman);
d Fotokopi bukti kepemilikan lokasi/tempat yang akan dijadikan KB (jika berdasarkan kontrak sewa menyewa, minimal dalam jangka waktu 3 (tiga) tahun) ;
e Fotokopi NPWP, penetapan sebagai PKP dan SPT tahunan PPh tahun terakhir bagi perusahaan yang sudah wajib menyerahkan SPT;
f Berita Acara Pemeriksaan lokasi dari Kepala Kantor Pelayanan Bea dan Cukai (KPBC) yang mengawasi disertai lampiran berupa peta lokasi/tempat/ denah/tata letak dan foto-foto lokasi yang akan dijadikan KB yang telah ditandasahkan oleh KPBC yang mengawasi;
g Saldo awal bahan baku, bahan dalam proses, barang jadi, barang modal dan peralatan pabrik;
h Fotokopi KTP/ KITAS a.n penanggung jawab perusahaan dan fotokopi surat ijin kerja tenaga kerja asing (apabila penanggung jawab adalah WNA)
i Fotokopi Surat Pemberitahuan Registrasi (SPR)

VI. Penetapan perijinan Kawasan Berikat

a. untuk izin PKB atau PKB merangkap PDKB ditetapkan oleh Menteri Keuangan untuk mendapatkan keputusan tentang Penetapan sebagai KB serta Persetujuan PKB merangkap PDKB;
b. untuk persetujuan beroperasi sebagai PDKB ditetapkan oleh Direktur Jenderal up. Direktur Teknis Kepabeanan atas nama Menteri Keuangan.

V. Kegiatan Dalam Kawasan Berikat

Kegiatan yang utama yang dilakukan di dalam KB adalah kegiatan pengolahan (industri / manufactur / bukan hanya perakitan) yaitu kegiatan yang memproses bahan mentah, bahan baku, barang setengah jadi, dan/atau barang jadi menjadi barang dengan nilai yang lebih tinggi untuk penggunaannya.
PDKB dalam melakukan pengolahan sebagaimana dimaksud diatas dapat memberikan atau menerima subkontrak kepada/dari PDKB lain atau perusahaan industri di DPIL.
Disamping itu di dalam KB dapat dilakukan kegiatan usaha pergudangan atau penimbunan barang. Syaratnya barang yang ditimbun tidak sama dengan barang yang dihasilkan / diproduksi oleh KB yang bersangkutan. Disamping itu barang yang ditimbun akan berfungsi untuk mendukung kegiatan industri KB itu sendiri atau perusahaan industri lainnya (Supporting Industries), misalnya untuk menimbun bahan baku.
Tatacara pendirian dan tatalaksana pemasukan barang ke dan dari pergudangan atau penimbunan di KB tersebut dilakukan sesuai Keputusan Menteri Keuangan Nomor 399/KMK.01/1996 tentang Gudang Berikat;

Source : © 2006 Fuad Muftie
http://fuadmuftie.blogspot.com
email : fuad at customs dot go dot id

Company Profile

COMPANY PROFILE

PT SidoMuncul was established from a home industry managed by Mrs. Rakhmat Sulistio in Yogyakarta in 1940. She only had three employees at that time. This condition pushed her to produce herb in a more practical form (powder) when she moved to Semarang. In 1951, she established a simple company, named SidoMuncul. It means "the dream come true" at Jl. Mlaten, Trenggulun. With the first and best product, Against Cold Herb, her herb started to be well known and the demand was rising.
Afterwards, the factory was not capable in generating a greater result caused by the increasing of market demand. In 1984, it moved to the Home Industry Environment at Jl. Kaligawe.

To respond the rising market demand, the factory is equipped with modern machines. The number of employees is also added.
In anticipating the development in the future, it needs to build a more modern and bigger factory, the new 29 ha factory was built in Klepu, Ungaran, Bergas in 1997. Sri Sultan Hamengkubuwono X placed the first stone and the General Director of Medicine and Food Control, Drs. Wisnu Kaltim observed it.

The Minister of Health and Social Welfare of the Indonesian Republic, dr. Achmad Sujudi on 11 November 2000, legalized it. It was at the same time as SidoMuncul received two certificates, i.e. the Way to Formulate a Good Traditional Medicine and the Way to Formulate a Good Medicine, which is equal to pharmacy. This certificates made SidoMuncul as the only herb factory with the pharmacy standard. 

PT. SidoMuncul is intended to develop a good herb industry. This intention made the factory concentrates more and becomes innovative. With the right materials (type, quantity, and quality) it will produce a good herb..
To realize this intention, all plans of releasing new products are always preceded by literature study and intensive researches regarding the security, quality, and market sampling. To guarantee the quality, all production steps; starts from the raw material processed up to selling it to the market, are under a tight quality supervision.
All employees are intended to develop at any time, so that it will make a better result.

Vision : become the herb industry which gives advantages to the society.

Mission :

v         Increase the service quality in the traditional herb.  

v         Develop research related to the development of recovery using natural materials.  

v         Increase the society awareness on the importance of having a healthy lusing natural materials, and curing traditionally.  

v        Encourage the government or the official instances to involve more on the traditional recovery   development

THE HISTORY OF JAMU SIDO MUNCUL

When the first men existed on this earth, their first attention was how to survive. How to get food became the first need. It made them observe their surroundings; what kinds of plants or animals were edible. Plants were easier to get. Later, plants were only for food but for medicine. From this point, the science of utilizing various kinds of plants for medicine was developed.

The science was spread out through mouth to mouth so that their offspring understood these kinds of plants for medicine science. When written communication invented, they started to make documents of all their knowledge on these raw materials, i.e. plants and mineral (pelican), and how those materials were proceeded. Since at that moment there were no papers, they made the documentation on the wet loam soil with the sharp metal such as nails. Then, it was dried under the sun. They also used the strong palm leaves as another medium.
As they knew papers, they used it for documenting the development in this field. Afterwards, they made it into books, such as “De Materia Medica”, written by Peanios Dioscorides and “Genera Plantarum” by Linnaeus. Then, Farmakope compiled all kinds of plants and its conditions. The development grew faster when computer and internet was invented. These instruments made all the information spread all over the world so that people in rural areas could also learn them. Galen (131-200 BC), a pharmacologist and also a doctor, innovated medicine from plants and animals. Later on, from his invention, the way to make extracts from those natural materials was revealed. It was then known as “sediaan galenik/sediaan olahan”.



The development also happened in Indonesia. Long time ago, our ancestors used plants for medicine. In 772, this history was noted in the oldest document, i.e. a carved relief of medicine on the Borobudur Temple. It was also found in Prambanan, Panataran, and Tegalwangi Temple.

In 991-1016, the medicine formulation, extracted from plants, was written on the palm leaves. It was called Lontar Usada in Bali. In South Sulawesi, there were also receipt writings called Lontarak Pabbura.
In Java, the writing of receipts was on Rontal (Ron: leaves). The Tal leaves were the same as Lontar (palm leaves). Several documents have been translated into Indonesian and other foreign languages. One of them was the translation of Lontar Usada in Dr. Wolfgang Weck’s book, Heilkunde und Volkstum auf Bali (: the Knowledge of Recovering and Behavior of Balinese). He was a Dutch doctor. Before the World War II, Dr. R. Goris often wrote about the Balinese Medical Literature for the magazines published in Indonesia and foreign countries.

In Indonesia, before its independence, two Dutch, J. Kloppenburg-Versteegh and Martha C. van Wijk-Fransz, had done the activity to gather data and information about the plants utilized for medicine. They finished the activity by publishing books, i.e. “Indische Planten en Haar Geneeskracht” (:Indonesian Plants and Their Usefulness for Health) and “Martha’s Indische Kruiden Recepten Boek” (: Indonesian Plants Receipt Book). Those books first translated into Indonesian in two volumes by Bethesda Hospital, Yogyakarta.

In the era of Indonesian Royals, for instance the Surakarta Royal Palace, the knowledge of medicine formulation from natural materials had been booked in “Kawruh Bab Jampi Jawi” (: the Knowledge of Javanese Herbs) and published in 1858. It consisted of 1734 herbs formulation. First, the plants were taken from the wild ones around the houses. As they became rarer and rarer, our ancestor searched them to farther places like forest. The plants’ different length of existence made the quality different. This raised the idea to cultivate them.



This cultivation made the same quality. The harvest time also took into consideration to maximize the quality. Rimpang was usually best harvested at the end of dry season when they stop growing; the leaves and branches started to be dry and yellow. The fat, fleshy roots were chosen. The best time to harvest was between 9 am until 11 am since recently it was known that during that time, the assimilation was maximum. It was better to harvest when it was flowering and before the fruit ripe. The leather of branches, based on the experience, was gathered in wet season, when they were sprouting. At that moment, they contented with the most quality. The flowers were best harvested before or when there were pulverizing; when butterflies or bees came. Then, fruits were best harvested before they were ripe (Javanese chili, kemukus, and black pepper) or when they were ripe (anise, white pepper). Finally, seeds were gathered when fruits were ripe.

When Dutch occupied Indonesia, the western knowledge entered. It shifted society’s natural medicine knowledge slowly so that they were lack of it. Moreover, they were reluctant to use it since it was determined as old fashioned and not qualified enough. In fact, the natural medicine was capable of curing diseases.

Eventhough Dutch invasion had ever decreased our belief in natural medicine, it was not totally disappear. In the war to be independent, the doctors used plants as an alternative medicine. To imitate the passion spirit to the natural medicine showed by Prof. Dr. M. Sardjito, Dr. Ramali innovated the compilation of the natural medicine formulation, “Formularium Medicamentorum Soloensis” in Solo. When western countries spreaded “Back To Nature”, actually Indonesian had already utilized the natural medicine. Now, we still fight for the existence of the natural medicine in the medical environment.

Medicine made from plants has several advantages compared to the chemical one. They have better quality, less side effect.

The medical plants have several active materials, which chemically have different molecular formula. If a part of the plant is used, the active materials interact. So, the quality shown is the result of the interactive materials.

In “Drugs Used in the Chemotherapy of Protozoal Infections” a book titled the Pharmacological Basis of Therapeutics, Lelie T. Webster Jr. stated that even the molecular formula of the quality materials in a plant is different; generally it has the same nucleus. The materials having the same nucleus have the same quality with difference in the size and power. Sometimes, they have different quality so that when mixed, it could be more powerful or less powerful.
Let’s have quinine leather for example. This has several alkaloids such as kinina, sinkonina, kinidina, and sinkonidina. Since all this materials have the same nucleus, i.e. kinolina, they have the same quality, i.e. as antipiretika (fever release), analgetic (pain release), anti malaria, and anti heart aritmia (anti different heartbeat). It is only their power or size that are not the same. The side effect is the same, i.e. dizziness and ringing sound in ears caused by kinina but still the power or size are different.

It can be concluded that the natural medicine has a better quality and a less side effect since it is the final result of all the material interaction.

This does not happen in a pure chemical material since the quality and side effect are purely from the chemical material and there is no interaction.

We can prove those facts by this example:
If we use pulai pandak root and reserpina (the content of pulai pandak root) to cure high blood pressure disease, we can see that taking pulai pandak root gives a better quality and less side effect compared to reserpina. It takes 1 g pure reserpina, while pulai pandak root only need 250 mg. Pulai pandak root is ¼ mg fewer than reserpina. It shows its effectiveness.

There is a fact that if 4 portion of verodoksin, one content of Digitalis leaves, is mixed with 6 portion of digitoksin, one content of Digitalis leaves also, the curing power is the same as 10 portion of digitoksin. We can see that the mixing is more effective than the single digitoksin and the side effect is also less. This proves that Digitalis leaves, which consist of verodoksin and digitoksin, are more effective than pure digitoksin. Similar to pulai pandak root, the side effect is less than a pure single digitoksin.

From those facts we can conclude that medicine made from plants is more effective and less in the side effect compared to the pure chemical medicine.

VALUE CHAIN OF SIDO MUNCUL

1.primary activity

Inbound logistics Consist of receiving, storing, and distributing material of a quality herbs and efficacious for though as medicine or herbs that have health benefits for the human body. Herb or herbs native to Indonesia, also known as the original drug Indonesia has actually existed since ancient times. Jamu was further developed and is known for the existence used by aristocrats kingdoms in Indonesia, especially those located in the land of Java, in order for health care or treatment. All herbs originated or using native plants and natural.
Raw materials used:

1. powder
2. dry extract
3. oil Astiri

2. operations of sidomuncul
Operation of herbs sido appear first use traditional ways yanhg still use a lot of manual labor and done however, in 1984, PT. Sido Appears start modernizing its plants, simply by relocating factories to factories that representatrif with modern machinery.

3. outbound logistics

Collecting , distribution, and distribution the products to consumers

Realizing that no product is useful until it is delivered, efficiently and economically, into the hands of the consumer, SidoMuncul is keenly committed to cooperative ventures in distribution with domestic and international partners. Every effort is made, on a steady basis, to improve the accuracy, timeliness and cost-effectiveness of SidoMuncul product distribution. Any potential partner who can make a meaningful contribution to this corporate goal is welcome to meet and consult together.

  

4. marketing

In a world of ever-increasing competition, smart marketing of products will often ensure their survival in the marketplace. SidoMuncul has an excellent name and loyal following throughout Indonesia and in the region; with similar devotion to smart marketing it is expected that the Company's products will find similar reception in world markets. Marketing is carried out with subtlety and respect for the consumer, as is appropriate for these high-quality, well-known herbal products.

Jamu, Health Drinks, & Food Supplements are well-known and relied upon in many countries , including Rusia & East European Countries, Malaysia, Brunei, Singapore, Switzerland, Japan, Saudi Arabia, Kuwait, United Arab Emirates, Oman, Qatar, Bahrain, Aruba.

New markets are steadily opening, including prospects in Hongkong, Taiwan, Vietnam, New Zealand, Australia, France, and England

5. consumers service 

By providing the best service both within the company and outside the company, by providing good service As a company with raw materials of plant, PT. SidoMuncul do not want to waste their presence can destroy nature, that seeks to preserve a variety of medicinal plants in Indonesia. To handle wastewater, factory installed on-site wastewater treatment plant so that the waste water can be processed into water that can be used to water the plants. While solid waste from residual waste will dilolah extraction into organic fertilizer, which can be used to fertilize crops.

With the efforts of waste management, it is expected PT. SidoMuncul be an environmentally friendly company, and a beautiful location around the plant because the plant thrives.
Then with providing telephone services, and services through the website when this happens that does not want the use of the product.

6.infrastructure

With GMP factory default (Standard factory Pharmacy), the existing facilities at PT. SidoMuncul include:

v         Laboratorium instrumentasi

v         Laboratorium farmakologi

v         Laboratorium farmakognosi

v         Laboratorium stabilitas

v         Laboratorium kimia

v

SWOT Analysis
a. strengh

1. Reliable human resources
PT Sidomuncul support to more than 2000 employees with varying levels of education and are placed according to their expertise and Sido There would also have experts also have experts from various disciplines.

2. Complete plant facilities
With GMP factory default (Standard Pharmaceutical Factory) then comes Sido has various facilities to support production.

3. An herbal medicine company in Indonesia
Appears Sido is the largest herb plant in Indonesia and is a pioneer for other medicinal plants.

4. Tersebr distribution across Indonesia
Sido appeared to attract customers in all regions in Indonesia, both urban and rural areas and therefore the distribution of products Sido There was also a thorough throughout the entire territory of Indonesia.

5. Affordable Products
Price of this product is very affordable PT Sido Appears on all levels of society.

b. Weakness

1. A few years ago commercials PT Sido Appears menggunaka Sophia Latjuba then terjaddi personal problems (between Sophia and her lover Latjuba are Americans), causing the ads rarely appears on TV but was solved by using the new commercials

2. PT Sido Appears not have the equipment to dry the raw materials that only rely on traditional means (sun) drying the wet season so it was not perfect. To overcome these problems PT Sido Appears take raw materials from the collection.

c. Opportunity (Opportunity)

1) Technology
This modern Diera needed equipment / technology tools to support the fast-paced work required and hygienic because PT Sido appears that a pharmaceutical manufacturer has a factory standard laboratory facilities, water treatment, waste water treatment.

2) Sense of community
Changes instant paced lifestyle makes people return to herbal products (traditional medicine), as perceived herbal products can provide many benefits and no side effects. This is in line with the mission of PT Sido Appears


3) Being a sponsor in a variety of health promotion
By becoming one of sati sponsopr in a variety of health promotion activities can form a good image.
d. Threatment / threat

1) Competitors
(A) Since now kyak people are turning to traditional drugs, causing demand for herbal products continues to increase, so the PT Sido is a herb that comes first in Indonesia to be large and growing, and no wonder that today many competitors competitors are trying to set up a traditional drug companies and not half-hearted attempt to drop the product image Sido comes by way suggests "" one ad from PT Sido Appears.

(B)-Jamu herbal medicinal chemicals (BKO) is widespread in Indonesia today (ex: Cooperative herbal medicine company in Cilacap BKO) into an unhealthy competition in the herbal industry, these companies are only looking for profit alone, and do not think danger to consumers.



2) The economic crisis
Amid the current economic crisis is causing the condition of raw materials unstable products, financing the production, distribution and others will become more expensive, and therefore needed a solution that is right for PT Sido Appears to deal with this condition.

D. Alternative Strategies
PT Sido Appears should use S (strenghth) to overcome T (Threatment), so the PT Sido Appears did diversifying product.
This is consistent with the strategy that has been used PT Sido Appears at this time, that is by producing a variety of products including:

1. Kuku Bima (4 kinds)
2. Reject Wind (3 Piece)
3. Sweets (2 Kinds)
4. Traditional Herbal Medicine (56 kinds)
5. Complete Herbal Instant (4 kinds)
6. Complete Herbal (6 kinds)
7. Food Supplements (34 kinds)
8. Health Drinks (17 kinds

SUMBER : www.sidomuncul.com