COMPANY PROFILE
PT SidoMuncul was established from a
home industry managed by Mrs. Rakhmat Sulistio in Yogyakarta in 1940. She only
had three employees at that time. This condition pushed her to produce herb in
a more practical form (powder) when she moved to Semarang. In 1951, she
established a simple company, named SidoMuncul. It means "the dream come
true" at Jl. Mlaten, Trenggulun. With the first and best product, Against
Cold Herb, her herb started to be well known and the demand was rising.
Afterwards, the factory was not capable in generating a greater result caused
by the increasing of market demand. In 1984, it moved to the Home Industry
Environment at Jl. Kaligawe.
To respond the rising market demand, the factory is equipped with modern
machines. The number of employees is also added.
In anticipating the development in the future, it needs to build a more modern
and bigger factory, the new 29 ha factory was built in Klepu, Ungaran, Bergas
in 1997. Sri Sultan Hamengkubuwono X placed the first stone and the General
Director of Medicine and Food Control, Drs. Wisnu Kaltim observed it.
The Minister of Health and Social Welfare of the Indonesian Republic, dr.
Achmad Sujudi on 11 November 2000, legalized it. It was at the same time as
SidoMuncul received two certificates, i.e. the Way to Formulate a Good
Traditional Medicine and the Way to Formulate a Good Medicine, which is equal
to pharmacy. This certificates made SidoMuncul as the only herb factory with
the pharmacy standard.
PT. SidoMuncul is intended to develop a good herb industry. This intention made
the factory concentrates more and becomes innovative. With the right materials
(type, quantity, and quality) it will produce a good herb..
To realize this intention, all plans of releasing new products are always
preceded by literature study and intensive researches regarding the security,
quality, and market sampling. To guarantee the quality, all production steps;
starts from the raw material processed up to selling it to the market, are
under a tight quality supervision.
All employees are intended to develop at any time, so that it will make a
better result.
Vision : become the herb industry which gives advantages to the
society.
Mission
:
v Increase the service quality in the traditional herb.
v Develop
research related to the development of recovery using natural materials.
v Increase
the society awareness on the importance of having a healthy lusing natural
materials, and curing traditionally.
v Encourage the government or the official instances to
involve more on the traditional recovery
development
THE
HISTORY OF JAMU SIDO MUNCUL
When the first men existed on this
earth, their first attention was how to survive. How to get food became the
first need. It made them observe their surroundings; what kinds of plants or
animals were edible. Plants were easier to get. Later, plants were only for
food but for medicine. From this point, the science of utilizing various kinds
of plants for medicine was developed.
The science was spread out through mouth to mouth so that their offspring
understood these kinds of plants for medicine science. When written
communication invented, they started to make documents of all their knowledge
on these raw materials, i.e. plants and mineral (pelican), and how those
materials were proceeded. Since at that moment there were no papers, they made
the documentation on the wet loam soil with the sharp metal such as nails.
Then, it was dried under the sun. They also used the strong palm leaves as
another medium.
As they knew papers, they used it for documenting the development in this
field. Afterwards, they made it into books, such as “De Materia Medica”,
written by Peanios Dioscorides and “Genera Plantarum” by Linnaeus. Then,
Farmakope compiled all kinds of plants and its conditions. The development grew
faster when computer and internet was invented. These instruments made all the
information spread all over the world so that people in rural areas could also
learn them. Galen (131-200 BC), a pharmacologist and also a doctor, innovated
medicine from plants and animals. Later on, from his invention, the way to make
extracts from those natural materials was revealed. It was then known as
“sediaan galenik/sediaan olahan”.
The development also happened in Indonesia. Long time ago, our ancestors used
plants for medicine. In 772, this history was noted in the oldest document,
i.e. a carved relief of medicine on the Borobudur Temple. It was also found in
Prambanan, Panataran, and Tegalwangi Temple.
In 991-1016, the medicine formulation, extracted from plants, was written on
the palm leaves. It was called Lontar Usada in Bali. In South Sulawesi, there
were also receipt writings called Lontarak Pabbura.
In Java, the writing of receipts was on Rontal (Ron: leaves). The Tal leaves
were the same as Lontar (palm leaves). Several documents have been translated
into Indonesian and other foreign languages. One of them was the translation of
Lontar Usada in Dr. Wolfgang Weck’s book, Heilkunde und Volkstum auf Bali (:
the Knowledge of Recovering and Behavior of Balinese). He was a Dutch doctor.
Before the World War II, Dr. R. Goris often wrote about the Balinese Medical
Literature for the magazines published in Indonesia and foreign countries.
In Indonesia, before its independence, two Dutch, J. Kloppenburg-Versteegh and
Martha C. van Wijk-Fransz, had done the activity to gather data and information
about the plants utilized for medicine. They finished the activity by
publishing books, i.e. “Indische Planten en Haar Geneeskracht” (:Indonesian
Plants and Their Usefulness for Health) and “Martha’s Indische Kruiden Recepten
Boek” (: Indonesian Plants Receipt Book). Those books first translated into
Indonesian in two volumes by Bethesda Hospital, Yogyakarta.
In the era of Indonesian Royals, for instance the Surakarta Royal Palace, the
knowledge of medicine formulation from natural materials had been booked in
“Kawruh Bab Jampi Jawi” (: the Knowledge of Javanese Herbs) and published in
1858. It consisted of 1734 herbs formulation. First, the plants were taken from
the wild ones around the houses. As they became rarer and rarer, our ancestor
searched them to farther places like forest. The plants’ different length of
existence made the quality different. This raised the idea to cultivate them.
This cultivation made the same quality. The harvest time also took into
consideration to maximize the quality. Rimpang was usually best harvested at
the end of dry season when they stop growing; the leaves and branches started
to be dry and yellow. The fat, fleshy roots were chosen. The best time to
harvest was between 9 am until 11 am since recently it was known that during
that time, the assimilation was maximum. It was better to harvest when it was
flowering and before the fruit ripe. The leather of branches, based on the
experience, was gathered in wet season, when they were sprouting. At that
moment, they contented with the most quality. The flowers were best harvested
before or when there were pulverizing; when butterflies or bees came. Then,
fruits were best harvested before they were ripe (Javanese chili, kemukus, and
black pepper) or when they were ripe (anise, white pepper). Finally, seeds were
gathered when fruits were ripe.
When Dutch occupied Indonesia, the western knowledge entered. It shifted
society’s natural medicine knowledge slowly so that they were lack of it.
Moreover, they were reluctant to use it since it was determined as old
fashioned and not qualified enough. In fact, the natural medicine was capable
of curing diseases.
Eventhough Dutch invasion had ever decreased our belief in natural medicine, it
was not totally disappear. In the war to be independent, the doctors used
plants as an alternative medicine. To imitate the passion spirit to the natural
medicine showed by Prof. Dr. M. Sardjito, Dr. Ramali innovated the compilation
of the natural medicine formulation, “Formularium Medicamentorum Soloensis” in
Solo. When western countries spreaded “Back To Nature”, actually Indonesian had
already utilized the natural medicine. Now, we still fight for the existence of
the natural medicine in the medical environment.
Medicine made from plants has
several advantages compared to the chemical one. They have better quality, less
side effect.
The medical plants have several active materials, which chemically have
different molecular formula. If a part of the plant is used, the active
materials interact. So, the quality shown is the result of the interactive
materials.
In “Drugs Used in the Chemotherapy of Protozoal Infections” a book titled the
Pharmacological Basis of Therapeutics, Lelie T. Webster Jr. stated that even
the molecular formula of the quality materials in a plant is different;
generally it has the same nucleus. The materials having the same nucleus have
the same quality with difference in the size and power. Sometimes, they have
different quality so that when mixed, it could be more powerful or less
powerful.
Let’s have quinine leather for example. This has several alkaloids such as
kinina, sinkonina, kinidina, and sinkonidina. Since all this materials have the
same nucleus, i.e. kinolina, they have the same quality, i.e. as antipiretika
(fever release), analgetic (pain release), anti malaria, and anti heart aritmia
(anti different heartbeat). It is only their power or size that are not the
same. The side effect is the same, i.e. dizziness and ringing sound in ears
caused by kinina but still the power or size are different.
It can be concluded that the natural medicine has a better quality and a less
side effect since it is the final result of all the material interaction.
This does not happen in a pure chemical material since the quality and side
effect are purely from the chemical material and there is no interaction.
We can prove those facts by this example:
If we use pulai pandak root and reserpina (the content of pulai pandak root) to
cure high blood pressure disease, we can see that taking pulai pandak root
gives a better quality and less side effect compared to reserpina. It takes 1 g
pure reserpina, while pulai pandak root only need 250 mg. Pulai pandak root is
¼ mg fewer than reserpina. It shows its effectiveness.
There is a fact that if 4 portion of verodoksin, one content of Digitalis
leaves, is mixed with 6 portion of digitoksin, one content of Digitalis leaves
also, the curing power is the same as 10 portion of digitoksin. We can see that
the mixing is more effective than the single digitoksin and the side effect is
also less. This proves that Digitalis leaves, which consist of verodoksin and
digitoksin, are more effective than pure digitoksin. Similar to pulai pandak
root, the side effect is less than a pure single digitoksin.
From those facts we can conclude that medicine made from plants is more
effective and less in the side effect compared to the pure chemical medicine.
VALUE CHAIN OF SIDO MUNCUL
1.primary activity
Inbound logistics Consist of receiving, storing, and distributing material of a
quality herbs and efficacious for though as medicine or herbs that have health
benefits for the human body. Herb or herbs native to Indonesia, also known as
the original drug Indonesia has actually existed since ancient times. Jamu was
further developed and is known for the existence used by aristocrats kingdoms
in Indonesia, especially those located in the land of Java, in order for health
care or treatment. All herbs originated or using native plants and natural.
Raw materials used:
1. powder
2. dry extract
3. oil Astiri
2. operations of sidomuncul
Operation of herbs sido appear first use traditional ways yanhg still use a lot
of manual labor and done however, in 1984, PT. Sido Appears start modernizing
its plants, simply by relocating factories to factories that representatrif
with modern machinery.
3. outbound logistics
Collecting , distribution, and
distribution the products to consumers
Realizing that no product is useful
until it is delivered, efficiently and economically, into the hands of the
consumer, SidoMuncul is keenly committed to cooperative ventures in
distribution with domestic and international partners. Every effort is made, on
a steady basis, to improve the accuracy, timeliness and cost-effectiveness of
SidoMuncul product distribution. Any potential partner who can make a
meaningful contribution to this corporate goal is welcome to meet and consult
together.
4. marketing
In a world of ever-increasing
competition, smart marketing of products will often ensure their survival in
the marketplace. SidoMuncul has an excellent name and loyal following
throughout Indonesia and in the region; with similar devotion to smart marketing
it is expected that the Company's products will find similar reception in world
markets. Marketing is carried out with subtlety and respect for the consumer,
as is appropriate for these high-quality, well-known herbal products.
Jamu, Health Drinks, & Food Supplements are well-known and relied upon in
many countries , including Rusia & East European Countries, Malaysia,
Brunei, Singapore, Switzerland, Japan, Saudi Arabia, Kuwait, United Arab
Emirates, Oman, Qatar, Bahrain, Aruba.
New markets are steadily opening, including prospects in Hongkong, Taiwan,
Vietnam, New Zealand, Australia, France, and England
5. consumers service
By providing the best service both
within the company and outside the company, by providing good service As a
company with raw materials of plant, PT. SidoMuncul do not want to waste their
presence can destroy nature, that seeks to preserve a variety of medicinal
plants in Indonesia. To handle wastewater, factory installed on-site wastewater
treatment plant so that the waste water can be processed into water that can be
used to water the plants. While solid waste from residual waste will dilolah
extraction into organic fertilizer, which can be used to fertilize crops.
With the efforts of waste management, it is expected PT. SidoMuncul be an
environmentally friendly company, and a beautiful location around the plant
because the plant thrives.
Then with providing telephone services, and services through the website when
this happens that does not want the use of the product.
6.infrastructure
With GMP factory default (Standard factory Pharmacy), the existing facilities
at PT. SidoMuncul include:
v Laboratorium instrumentasi
v
Laboratorium farmakologi
v Laboratorium farmakognosi
v
Laboratorium stabilitas
v
Laboratorium kimia
v
SWOT Analysis
a. strengh
1. Reliable human resources
PT Sidomuncul support to more than 2000 employees with varying levels of
education and are placed according to their expertise and Sido There would also
have experts also have experts from various disciplines.
2. Complete plant facilities
With GMP factory default (Standard Pharmaceutical Factory) then comes Sido has
various facilities to support production.
3. An herbal medicine company in Indonesia
Appears Sido is the largest herb plant in Indonesia and is a pioneer for other
medicinal plants.
4. Tersebr distribution across Indonesia
Sido appeared to attract customers in all regions in Indonesia, both urban and
rural areas and therefore the distribution of products Sido There was also a
thorough throughout the entire territory of Indonesia.
5. Affordable Products
Price of this product is very affordable PT Sido Appears on all levels of
society.
b. Weakness
1. A few years ago commercials PT Sido Appears menggunaka Sophia Latjuba then
terjaddi personal problems (between Sophia and her lover Latjuba are
Americans), causing the ads rarely appears on TV but was solved by using the
new commercials
2. PT Sido Appears not have the equipment to dry the raw materials that only
rely on traditional means (sun) drying the wet season so it was not perfect. To
overcome these problems PT Sido Appears take raw materials from the collection.
c. Opportunity (Opportunity)
1) Technology
This modern Diera needed equipment / technology tools to support the fast-paced
work required and hygienic because PT Sido appears that a pharmaceutical
manufacturer has a factory standard laboratory facilities, water treatment,
waste water treatment.
2) Sense of community
Changes instant paced lifestyle makes people return to herbal products
(traditional medicine), as perceived herbal products can provide many benefits
and no side effects. This is in line with the mission of PT Sido Appears
3) Being a sponsor in a variety of health promotion
By becoming one of sati sponsopr in a variety of health promotion activities
can form a good image.
d. Threatment / threat
1) Competitors
(A) Since now kyak people are turning to traditional drugs, causing demand for
herbal products continues to increase, so the PT Sido is a herb that comes
first in Indonesia to be large and growing, and no wonder that today many
competitors competitors are trying to set up a traditional drug companies and
not half-hearted attempt to drop the product image Sido comes by way suggests
"" one ad from PT Sido Appears.
(B)-Jamu herbal medicinal chemicals (BKO) is widespread in Indonesia today (ex:
Cooperative herbal medicine company in Cilacap BKO) into an unhealthy
competition in the herbal industry, these companies are only looking for profit
alone, and do not think danger to consumers.
2) The economic crisis
Amid the current economic crisis is causing the condition of raw materials
unstable products, financing the production, distribution and others will
become more expensive, and therefore needed a solution that is right for PT
Sido Appears to deal with this condition.
D. Alternative Strategies
PT Sido Appears should use S (strenghth) to overcome T (Threatment), so the PT
Sido Appears did diversifying product.
This is consistent with the strategy that has been used PT Sido Appears at this
time, that is by producing a variety of products including:
1. Kuku Bima (4 kinds)
2. Reject Wind (3 Piece)
3. Sweets (2 Kinds)
4. Traditional Herbal Medicine (56 kinds)
5. Complete Herbal Instant (4 kinds)
6. Complete Herbal (6 kinds)
7. Food Supplements (34 kinds)
8. Health Drinks (17 kinds
SUMBER : www.sidomuncul.com
